{"id":4021,"date":"2026-05-12T11:29:29","date_gmt":"2026-05-12T09:29:29","guid":{"rendered":"https:\/\/transformingthedots.nl\/?page_id=4021"},"modified":"2026-05-12T19:40:47","modified_gmt":"2026-05-12T17:40:47","slug":"essent-ai-strategie-actieplan","status":"publish","type":"page","link":"https:\/\/transformingthedots.nl\/en_US\/projecten\/essent-ai-strategie-actieplan\/","title":{"rendered":"Project_Essent_AI"},"content":{"rendered":"
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AI Strategy, Action Plan & Execution<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Project description<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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The context<\/strong><\/h4>

Within Essent's commercial organization, over half of the employees used their own AI tools for work, selected outside of the central offering. This was a strong signal of intrinsic motivation and innovative power, but also of an organization where individual adoption took precedence over frameworks, governance, and secure access. The question was not whether AI should be deployed, but how to move from fragmented experiments to a structured, scalable, and responsible approach with a direct impact on commercial performance, customer interaction, and work processes.

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The approach<\/strong><\/h4>

We were the driver of the change. The role encompassed drafting the strategic rationale, building the business case, connecting stakeholders at the executive, management team, and operational levels, and helping to establish an implementation structure that enables the organization to continue independently.<\/p>