Method

I have been working at the intersection of strategy, technology, and organizational development for 30 years, and for the past three years, I have been doing so through my own company: Transforming the Dots. I have set myself the goal of enabling organizations and teams to work in a more customer-centric, digital, and future-proof manner. My strength lies in translating insights, data, and new technology into a shared way of working that enables digital and AI transformations.

I bring clarity to complex situations, build alignment between business, marketing, data, and IT, and ensure that change does not remain stuck in plans but becomes visible in daily operations. Analytical, collaborative, and pragmatic.

What energizes me: reducing complexity to clarity, getting collaborations moving, bringing teams along in innovation, and ensuring strategy actually takes root in daily practice.

My work is divided into three interconnected working styles, which can be deployed independently of each other. Within each style, I can fulfill various roles, depending on the phase and the issue at hand. Sometimes strategic, sometimes operational. Sometimes a fixed role for an extended period, sometimes a targeted intervention of a few weeks.

Strategic advice and sparring

Sparring partner for the Management Team and the Board of Directors. We think together about direction, priorities, and frameworks. What to do with AI and digital transformation, what not to do, and how to explain this to the organization. Including compliance with laws and regulations.

Possible roles:
Strategic Advisor, Digital Business Strategist

Programs and implementation

Leading transformation programs, from strategy to execution. Managing teams, maintaining cohesion, and bridging the gap between technology and the shop floor. Driving results without losing the people.

Possible roles:
Business Change Lead, Program or Project Manager, Senior Manager Digital, Product or Business Owner

Adoption and change

Setting up AI academies and communities of practice. Workshops for the Management Team and the Executive Board. Individual coaching of key employees. Building technology is one thing. Getting people on board is another.

Possible roles:
Lead Adoption and Change, AI Coach, AI Literacy Specialist

How I work

What I bring in terms of content

In addition to the format of my work, I bring substantive expertise at the intersection of strategy, technology, and change. Built up over thirty years of digital transformation, from hands-on implementation to strategic advice.

Leading and coaching teams — ultimately responsible for performance, development, and collaboration within multidisciplinary teams of CX, design, communications, and digital.
Stakeholder management and C-level alignment — Liaising between the Executive Board, Management Team, and operational levels. Building support where necessary.
Change management and adoption guidance — making change take root in the workplace, with attention to the different paces at which people move along.
Setting up and guiding communities of practice — thematic working groups that initiate knowledge sharing and peer learning, with practice leads and a fixed cadence.
AI academies and skills development — blended learning tracks from AI awareness to practical application in daily work.
Governance models and operating model design — frameworks at strategic, tactical, and operational levels, including assessment against the GDPR and the EU AI Act.

Customer Experience and journey design — systematically improve customer experience through journey development, voice of customer, and CX governance across channels.
Digital product management — proposition development, roadmap, business cases, and managing agile teams for digital products and services.
Data-driven marketing and personalization — from segmentation to 1-on-1, with Next Best Action principles as the basis for relevance across channels.
Proposition development and business cases — translating market insight and data into substantiated propositions, including revenue model and growth path.
AI strategy and adoption — from strategic exploration to effective adoption. Including maturity assessment, governance, and interventions per target group.

Martech and marketing automation — DXP platforms, Microsoft Dynamics Marketing, campaign automation. Content, data, and activation as a single chain.
CRM and e-commerce platforms — implementation and further development of customer and sales platforms for B2C and B2B.
Next Best Action and decision making — centralized cross-channel decision-making, with propensity models for prioritization and relevance of customer interaction.
Generative AI tooling and implementation — selection, implementation, and governance of AI tools in work processes. From general tools to domain-specific applications.

Energy market (B2C and B2B) — twenty years of work in a regulated sector. Market dynamics, ACM regulation, customer behavior, and the complexity of the energy transition.
E-commerce and online sales — building and optimizing online sales channels to substantial channel share, with a focus on conversion, retention, and customer value.
Organizational development and operating models — how to structure teams, roles, and processes to land strategy. Including merging organizations and redesigning capabilities.
Agile and product-driven working — working within agile teams and SAFe structures, with portfolio management via OGSM and OKR methodologies.